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Now displaying: March, 2019
Mar 14, 2019

Have you been searching for that one thing that is your unique gift to share with the world? Have you ever felt trapped or like you are not living to your fullest potential? Steve Olsher is a serial entrepreneur. He is the man behind New Media Summit, a podcaster, and the author of What is Your WHAT?

In this episode, steve takes us through the What is your WHAT framework and explains what it is. We talk about finding your WHAT, discovering what do you want versus what do you need, and the four paths that most people are on. Steve is a reinvention expert and has helped people and corporations become exceptionally clear on their WHAT. This episode is for anyone who has been wondering if they are on the right path or just want more clarity of purpose.

You can find Steve here:

Ask Loral

Show Notes

  • [02:08] Steve has always been wired as an entrepreneur. When he was a kid, he got paid to rake leaves. His first true entrepreneurial venture was opening a non-alcoholic nightclub when he was 19 years old.
  • [02:41] He then moved on to online business including liquor.com and real estate development.
  • [02:58] He has also been speaking, writing, coaching, and podcasting. He also has the New Media Summit live event.
  • [03:59] Steve's favorite entrepreneurial life was whatever he was working on at the time.
  • [04:45] It's important to understand how we actually excel and what puts fire into our soul. Steve has been the first author to create the What is your WHAT framework.
  • [05:40] Being able to answer that core question of, 'What is your WHAT?' is what's going to separate those who meander through life from those who really wake up with a fire in their soul.
  • [06:16] Steve has always been in a continual state of reinvention. At one point, he wondered if he was missing something. He created what he thinks is a simple framework to help people get to those answers.
  • [07:12] In 2009, Steve started what he called a reinvention workshop. It became clear that getting to the core answer of what is your gift and identifying the primary vehicle that you could use to share that gift would create success.
  • [08:22] Then you have to ask who are the people that you are most compelled to serve. Identifying your gift, your vehicle, and your people helps you hit the ground running.
  • [08:52] You can get started that same day by leveraging your gift using your primary vehicle with those people. It's a simple framework that boils down to understanding these three things.
  • [10:01] The why versus the what. The why is external. Your WHAT is internal. It reflects how you are naturally wired to excel. You can choose your why, you can't choose your WHAT.
  • [11:25] There are a lot of hours in the day. Find a small amount of time to work towards your WHAT. Think about creating an offering so you get paid for your WHAT.
  • [13:39] So many people spend their time the same way they spend their money as opposed to investing their time or investing their money.
  • [13:52] Think about what you actually want.
  • [15:02] The four paths. We all identify on one of these paths. A birther knows what they will be doing their entire life. The shifter has to make a subtle shift to the What is your WHAT equation. The reinventors need to do something 100% different. The wanderer wanders through life without clarity about what their WHAT is.
  • [18:36] Sometimes it's just a matter of getting started with something that's different from what you are doing now.
  • [21:00] Start a time journal and find some hours in the day to do what you need to do.
  • [22:18] Your life becomes a reflection of the choices you make.
  • [22:37] During the reinvention workshop Steve takes people through the what is WHAT discovery process.
  • [24:05] You are the solution to someone's problem. It's our obligation to do what we can do to reach them.

Links and Resources:

Mar 7, 2019

Eric DelaBarre is a director, writer, producer and NY Times Best Selling author. He has worked with iconic movie studios and Dick Wolf on Law & Order. He knows content production from the concept stage to post production. He has extensive experience in book publishing and content creation.

In this episode, Eric shares how he began writing in the movie and television industry. We talk about how he transitioned to writing books, and we talk about the best way to make money writing books. Eric shares marketing tips and the importance of writing a killer book. Along with why you want to own your copyright.

You can find Eric here:

Ask Loral
Saltwater Taffy
@EricDelaBarre on Twitter
Eric DelaBarre on Facebook
Eric DelaBarre on Instagram

Show Notes

  • [01:37] Writing is the execution of a thought and being able to download your thoughts and put them into a sentence structure.
  • [02:42] Eric became a writer in college. He didn't take his first English class until he was a junior. He left college early to work with Dick Wolf who was one of the greatest television producers and writers of all time.
  • [02:51] Learning how to write for television and arcs and beats and how to extrapolate a story is very difficult.
  • [03:36] Writing for television is a great way to have multiple streams of income.
  • [05:12] Writing a movie script can be very lucrative.
  • [06:40] People always go to movies even when the economy dips.
  • [07:33] The best way to make money selling books.
  • [08:15] The best way to make money in the book business is to write a killer book.
  • [08:41] Eric wrote a book for kids called Saltwater Taffy.
  • [09:08] It's also hard to get an agent these days.
  • [09:26] There has to be an overall narrative to the story of a book even a nonfiction book.
  • [10:39] Chicken Soup for the Soul was turned down 140 times.
  • [11:30] Writing is about 10% of the job the other 90% is marketing. You have to have a plan to roll things out.
  • [13:19] Eric got turned down by every publisher and distributor in town for his book Saltwater Taffy. He sent out a killer package that included a marketing plan and got a call from what is now Ingram Content Group.
  • [14:02] You need to take a step back and ask what makes your book special.
  • [15:09] Everybody wants to sell their book to a publisher. Now the channels of distribution are wide open.
  • [16:03] With a traditional publisher the advance is usually all the money you will ever see.
  • [16:58] If your book doesn't jump off the shelf, it gets pulled from bookstores.
  • [17:40] The best way is to own your copyright and your intellectual property. You need to own the title.
  • [20:26] Celebrities have a lot of books coming out right now. Being famous makes the marketing much easier. They use a cross-marketing strategy.
  • [24:25] Online marketing ninja tricks. Eric made a bookmark for Saltwater Taffy. He gave these out when he spoke, and he gave them away online.
  • [26:33] Sell a million books to one company. You have to be smart.

Links and Resources:

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