Real Money Talks

As an entrepreneur, small business or practice owner, or high-level executive, do you ever find yourself wondering if you’re using all the tax, entity and wealth strategies available to you or if your investments are truly producing all they could be? Happily, you don’t have to put up with that any longer. I have the solution. Real Money Talks! We're having the right conversation about money.
RSS Feed





All Episodes
Now displaying: May, 2018
May 31, 2018

I have a very special guest today. Maria Watson is a nutraceutical veteran who has built and consulted with companies that have earned millions of dollars. Every episode is about investing, growing, and keeping your money. This episode is no different. I have just partnered with Maria on a manufacturing facility that is known for quality. At this facility, we will be producing different supplement lines. 

We focus on wealth but are also strong believers in health and the power of quality supplements. In this episode, Maria shares her contagious enthusiasm for health, supplements, and quality control. We talk about our new partnership, and the exciting potential for creating and growing wealth. I am super excited to introduce Maria and dive more into this topic.  

You can find Maria here: 

Perfect Vitamin Products
Ask Loral 

Show Notes 

  • [01:38] Maria Watson is 62 years old. In 1987, she lost her three year old son to a drunk driver. She then spent three years being overly medicated for depression.  
  • [02:16] She was certain that she would never get out of that dark state. 
  • [02:25] She was introduced to an amino acid supplement that literally gave Maria her brain back. 
  • [02:43] Maria wanted people to feel good too and shared the information about the supplement, but she never correlated it with money. 
  • [03:10] She eventually realized that this product could be monetized. Although, she got into the manufacturing process mostly to control the quality. 
  • [03:41] Loral and her partner Ben are about to start breaking ground on a 23-acre cannabis facility.  
  • [04:27] They have also been trying to find ways for Canadians to save money on taxes. 
  • [04:44] They are buying three dispensaries and contracting growers.  
  • [05:21] When you are in the space of making money and making deals, things come to you.  
  • [05:26] Ben found Maria and now they have made a manufacturing deal. The intention is to be a partner and eventually buy Maria out.  
  • [06:11] The goal for the plant is to keep people healthy while making a lot of money.  
  • [06:12] Maria is more focused on the health side of the business.  
  • [06:40] Maria started out with amino acids and then learned about hormone replacement, iodine, nitric oxide, and then cannabis.  
  • [06:57] With the partnership, Maria's 28 years of nutraceutical knowledge can be combined with the cannabis industry to make quality products and change lives.  
  • [07:49] Hemp and CBD can immediately reduce anxiety without getting you high. Cash comes with solving massive problems. 
  • [08:07] What matters to Maria is doing it right.  
  • [08:48] Maria got into the supplement business because of a need. She married her husband who owned Vitamin Research Products. They built that company up, but her husband had concerns about the regulatory environment. 
  • [09:43] They built an amazing manufacturing facility from the ground up. Her husband sold the business, and they retired. 
  • [10:28] Maria didn't want to be retired, and around the same time the buyers of the business wanted to renegotiate the deal, and Maria got the manufacturing facility back.  
  • [11:16] Maria decided to start over again from scratch. 
  • [11:54] She rehired her employees and started purchasing equipment.  
  • [12:50] Partnering with Loral has enabled Maria to find new customers. Including the private line for Alzheimer's specialist Dr. Trinh, another customer who has a private line on Amazon, and a private line for Loral.  
  • [13:08] Loral has believed in supplements all of her life.  
  • [14:28] How everybody thinks they are supposed to take calcium, but not all calcium works the same. Plus, you need to take vitamin D3 and K2 with the calcium.  
  • [15:22] Nutrients are not all created equal, so it is important to educate people and your followers about what to take.  
  • [15:37] Maria's products at her old company were known for quality and having the right nutrients at the right level to be effective.  
  • [15:57] All of the lines made at the facility will be made right with the proper products, combinations, and amounts. 
  • [16:37] The combined group has certifications that no other group in the US have. These are verified certifications that involve physical audits. 
  • [17:50] Maria welcomes the audits, because she wants to prove that she is doing it right in this world. They will have the certifications to ensure purity and dosage requirements.  
  • [19:21] The certifications make the facility more marketable and help prove the quality of the products. 
  • [20:20] Finding clients and learning how to cut yourself into the deal. 
  • [20:58] The original amino acid supplement that Maria took was from an MLM company. She never really understood the payment plan. When the quality of the product changed, she was forced into manufacturing.  
  • [21:40] MLMs sometimes destroy the integrity of the product, because so many people need to get paid.  
  • [22:29] You don't have to do everything yourself. Look for people you know that can help with a deal. 
  • [22:46] Maria's plant has research and development and food scientists that are part of her team.  
  • [23:16] Maria's group can create products that get results. The team that Loral is putting together will be able to make money. 
  • [23:57] Loral wasn't dissing MLMs. She loves MLMs done right. It is an exciting time with the green rush and all of the infused product lines hitting the market. 
  • [24:49] There is so much to be uncovered. The potential is there. Especially in the anti-aging group. Hemp components may even be able to be utilized for weight loss. 
  • [25:27] Loral, Ben and Maria will do a future panel and podcast.  
  • [25:28] The goal is to help people to engage in the conversation of making more money, keeping more money, and better tax strategies.  

Links and Resources: 

May 24, 2018

As some of you may know, I'm a five-time New York Times best-selling author. I love books. Books are like our brains on paper. I'm even thinking about coming out with another book to write about all of the blockchain, cryptocurrency, and cannabis millionaires that are being made. It's possible to create huge amounts of revenue with the right book and the right plan and product behind it. 


Today, Melanie and Jenn from Elite Publishing are here to talk about why you should write a book for your business. Having a book can be a wonderful tool for making money and opening the door to bigger and better opportunities. Melanie and Jenn break down how to get started, book publishing best practices, and why you should throw perfectionism out the window and get to work.  

You can find Melanie & Jenn here: 

Elite Online Publishing
Elite Online Publishing on Facebook Free Book
Ask Loral 

Show Notes 

  • [02:06] Melanie owned TV stations and Jenn ran a web company. They were both always growing and learning.  
  • [02:28] At a conference, Jenn had a great idea. Melanie was donating a vacation to the Dominican Republic to charity. They both already had best sellers on Amazon, but Jenn wanted to do a book writing retreat in the Dominican Republic.  
  • [02:58] Our little book writing retreat joint venture started our company, Elite Online Publishing, and now we have over 1500 of our own books on Amazon and over 60 authors published on Amazon.  
  • [03:22] Why do people need a book for their business. It is an asset that will generate you income. It raises your authority and expertise. It will get you media and speaker gigs and open doors.  
  • [04:03] How writing Enthusiastic You took Joshua Evans career to the next level and now he gets $12,000 speaking gigs, he spoke on The Queen Mary, he got the franchise for TEDx in Texas. This was all because he was an author of a book. 
  • [04:18] John Cody wrote about mobile marketing and then spoke at a medical tourism conferences. He recorded the interviews and launched a podcast and ended up being a consultant for the Country of Belize. 
  • [05:10] Marilynn Barber's Dress Like You Mean Business led to a news anchor segment. 
  • [05:37] The value of a book can't be quantified. The book is an asset you have around for the rest of your life. 
  • [06:05] Books can make a little money, but it is the business around the money that matters.   
  • [06:16] Books allow credibility to raise funds for projects. You don't know where the trajectory of a book will land.  
  • [06:58] Myths around writing a book. Loral likes interviews and recordings to send to editing.  
  • [07:28] I lot of people don't think they have time to write a book, but they can talk a book. is great for transcription. You can talk a book really quickly.  
  • [08:41] What technology today we have all the time in the world. We can also repurpose our content. 
  • [08:54] We love to repurpose and curate blog post content. This even turned into The Minimalist Movie.  
  • [09:40] What's the fastest best way to write a book.  
  • [10:30] The 10 x 10 x 3 method. People are asking you about your expertise all the time.Take five minutes and write down all the questions you get asked and then take another five minutes and write out all the questions that should be asked. Then layer these questions with a story. Then give the aha moment that ties is all together.  
  • [12:03] You could even start putting your book out on a Facebook live.  
  • [12:45] Using Createspace. There are other companies like this you can use. You want your book in every readers hand, so you need an ebook and a paperback book.  
  • [14:54] Having your book on Audible is also a great revenue stream. Having a hardback is also a great lasting expert platform to have.  
  • [15:32] You want to have 135 pages so that the title of the book will be on the binding. In 2017 the fastest growing trend is audio books.  
  • [16:23] Send your book to a CEO's office because the physical book will get past the gatekeeper.  
  • [16:55] Each chapter should send the reader somewhere, have all of your social contacts, have someplace to send your reader in the first couple of pages. Be sure to have an Amazon author page with a call to action in the first couple of pages of the book.  
  • [18:22] Get the book out of your head as fast as you can. 
  • [18:55] If you don't get the first book out another one isn't coming.  
  • [19:49] You're not going to grow if you don't start. Nothing is going to come to you if you continue to hold everything.  
  • [20:32] Yes is the answer. Figure out a way to get around the obstacles.  
  • [21:27] Excuses. There are no excuses from not knowing what to say to not having the money. Figure out a way to make it work. It is a long-term investment. You just need to make up your mind to have a book as an asset.  
  • [22:55] It's super important to have a great cover. 
  • [23:31] Have a great title and subtitle. Use software to search the keywords and categories. Have a call to action in every story. 
  • [23:52] Throw your ego and perfectionism out the door and then just get the first one done. Get it started and do it. 

Links and Resources: 


May 17, 2018

My company and podcast is about making money, keeping money, and investing money wisely. Communication is the key to increasing the potential of money and exploring the best options to keep, make, and grow money. I am a huge fan of neuro linguistic programming or NLP when it comes to having conversations about money that influence people in the right way. 

Matt Brauning is a speaker, best selling author, and master NLP trainer. He became a self-made millionaire by the time he was 25. He runs seminars all over the world and has worked with Tony Robbins, was in the movie “The Journey” with Brian Tracy and Bob Proctor, and has worked with countless Fortune 100 companies. Today, Matt shares some of the amazing potential that NLP offers to improve our business and our lives. 

You can find Matt here: 

Ask Loral
Matt Brauning
Matt Brauning on Facebook
The Purpose Driven Entrepreneur Podcast
Matt Brauning on LinkedIn
@MattBrauning on Twitter
Total Freedom From Addictions 

Show Notes 

  • [02:48] What Matt and Loral do are so collaborative and integrative. NLP and communication is critical for success. 
  • [03:15] Matt started out in financial services and real estate. 
  • [03:22] When Matt was 18, he worked with brothers who were in the mortgage business. He learned everything about credit and mortgages and took his first vacation to Cancun at 18 and bought his first house at 19.  
  • [04:02] By the time he was 25, he had a five million-dollar portfolio and was a self-made millionaire. 
  • [04:28] After going to a Tony Robbins seminar, Matt fell in love with the concept of changing lives and changing patterns, and he knew that there was something more for him to do. 
  • [05:03] Matt wanted to change people's lives and became a life coach. 
  • [05:29] New seasons and coming into the season change. Whether you're going into real estate or getting out of real estate there are seasons and times for change. 
  • [05:43] What is NLP and why is it important? The lost user manual for the brain.  
  • [06:43] The way we imagine our memories both past and future visions are what NLP centers on quite a bit. A shift in the way we internalize processes and the way that we internalize memories.  
  • [07:08] Reliving memories over and over again make them more vivid. Pretty soon we are reliving lives. 
  • [07:16] The ways that our brain works is so complex. Science hasn’t even scratched the surface. 
  • [08:31] NLP is about looking at what my subjective interaction with my environment is. 
  • [08:57] NLP is a study of why we do what we do and how to change deep unconscious habits that don't serve us. 
  • [09:33] Why having a high awareness is so critical for being successful. 
  • [09:57] People think of NLP and personal development in general as just goal setting or positive thinking.  
  • [10:20] Positive thinking isn't the message. The message is positive habits.  
  • [10:35] Our habits are everything. The behavior we do over and over again. What do we do with surplus money in the bank. We all have unconscious desires and habits.  
  • [11:47] Rewiring the mind to conquer severe phobias. Judging things by what the outcome is. 
  • [12:56] Phobias are habits. Look at the unconscious neural pattern that establishes the habit in the first place. 
  • [14:51] Unconscious or deep ingrained phobias. Surface level and deep level. 
  • [16:46] It's too late to intervene when you're already in the middle of the behavior. 
  • [17:25] Go back to the exact moment when you are doing the undesired behavior and then go back an hour before that behavior. Find the exact trigger second in time. Scramble that picture in your mind, and you can't play the pattern again.  
  • [19:22] Every habit whether good or bad has a trigger that starts it. 
  • [19:54] It's all attitudes and habits. But before that there's always a trigger. We need to get to the heart of the trigger. 
  • [20:13] These skills will enhance your life, your education, your relationships, and your ability to create wealth and money. 
  • [20:27] These communication and presentation skills have enabled me to raise large amounts of money. 
  • [21:24] How to get started with NLP.  
  • [21:36] Find an immersive seminar type environment. Find a live place to learn and try this information. 

Links and Resources: 


May 10, 2018

I have to admit, I actually underestimated the power of what is needed to do great SEO. SEO is critical and needed for every business. Today, we are going to discuss how high quality websites and podcasts contribute to SEO, the components of really great SEO, and more with my SEO Specialist and SEO prodigy Chloe Spencer.

Chloe Spencer is the Marketing Manager & SEO Specialist for Live Out Loud. Chloe started her first company when she was 14 with a Neopet website that ranked at the top of Google and made her thousands of dollars a month. She now runs an SEO and marketing agency. She has been featured on ABC, MSNBC, Huffington Post and more.

You can find Chloe here:

Chloe Spencer
Chloe’s MSNBC Interview
Ask Loral

Show Notes

  • [01:46] Chloe has 26 SEO clients. Today, we are going to talk about how Chloe got into SEO.
  • [02:16] Chloe's dad is Stephan Spencer one of the top SEO experts in the world. He was a great mentor, but he didn't build her company for her.
  • [02:26] Her first site was a virtual pet site that she monetized with AdSense. It ranked at the top of Google and she received tens of thousands of daily page views.
  • [03:08] When she was 16, she started speaking professionally, and she started doing SEO for clients at 19. She is also a brilliant SEO coach.
  • [03:59] How high quality websites and podcasts contribute to SEO. Components that contribute to really great SEO.
  • [04:14] Search Engine Optimization has two pillars on page SEO and off page SEO.
  • [04:27] On page includes content, keywords, technical SEO, page speed, etc. Off page is about link building and building authority using targeted keywords. Content quality has to be compelling, but off page SEO is almost more important, because Google is concerned with trustworthiness determined by who is linking to you.
  • [05:24] You need high-quality sites linking to you in order to have the ability to rank.
  • [05:38] Majestic is the top tool to check link authority. Look at the trust flow metric. Aim for a 20 or 30 at the least.
  • [06:55] You build trust flow by building up your links. Be careful that you don't hurt your SEO with link building.
  • [07:31] Spammy links are going to be really detrimental to your SEO and your rankings because they really lower your link authority.
  • [07:37] Spammy links can actually get you a manual penalty from Google.
  • [08:03] Black hat links might work for a little bit but sooner or later Google finds out and it will come back to bite you.
  • [08:10] Do your link building correctly by being clever and creative. Create really amazing and compelling content.
  • [08:22] Don't just post your blog content on your little corner of the Internet. Push it out to the world and get some eyeballs on it. Work with influencers, advertising, and SEO those articles, so you get some traffic and eyeballs on it.
  • [09:21] Black hat link building is going against Google's guidelines and doing things like mass article generation and low-quality links back to your site. Things like link directories and link farms or mass comments or low quality blog posts.
  • [10:10] The worst is comment spamming blogs. Often, these are no-follow and don’t pass any link juice.
  • [11:07] Shady link schemes will get you penalized. The difference between black hat and white hat is really just following Google's guidelines.
  • [11:18] White hat focuses on creating awesome user content.
  • [13:07] Ask your potential SEO firm if link quality or link quantity is the most important. High quality links are the most important. It's all about quality not quantity.
  • [13:53] The Yoast SEO plugin is good for optimizing title tags and meta descriptions, but don't worry about the whole red light green light aspect that it gives you. The title tag is your title attribute. It's at the top of your browser window. It is the most important spot for your keyword and shows up in the search results.
  • [15:49] Focusing on keyword density could get you close to keyword stuffing. It's about where your keywords are. Title tags, heading, subheadings, once or twice in the body.
  • [16:20] SEO in social media. SEO is critical to rank in Google. Social media marketing is still necessary.
  • [18:41] Using social media to drive traffic to your website can help with SEO. Google does look at how much traffic you are getting.
  • [19:55] Google Search Console and Google Analytics. These are necessary for every website.
  • [20:33] Moz Keyword Explorer.
  • [21:22] One of the biggest mistakes people make is not using keyword research tools. Moz is fantastic.
  • [21:41] Rank Ranger is great for tracking rankings. It's important to track your mobile rankings as well as your desktop rankings. It's also important to make sure that your site is mobile friendly.
  • [22:13] Link Research Tools are awesome for looking at your own link profile.
  • [22:35] Use Link Research Tools to run a link detox report and then disavow any low-quality links.
  • [22:40] Pitchbox is really great for reaching out to bloggers and influencers.
  • [23:26] The number one thing that everyone needs to know about SEO is that it takes time and it is ongoing.

Links and Resources:


May 3, 2018

Alzheimer’s is a devastating disease that is growing in the United States. Sometimes referred to as the slow death, because people’s minds go while there bodies stay healthy. Dr. Dung Trinh is a world leading brain and Alzheimer's researcher who has dedicated his time studying the brain and trying to eradicate the disease.

We talk about research, prevention, new treatments, and where there is and isn’t a place for marijuana. Studies have shown that medical marijuana has exciting promise for treatment of disease and also exciting investment potential.

You can find Dr. Dung Trinh here:

Healthy Brain Club
Dr. Dung Trinh on LinkedIn
@iggyigette on Twitter

Show Notes

  • [01:17] Dr. Trinh has been a physician since 1999. He is an internist and does a lot of geriatric medicine.
  • [01:36] After 17 years he was successful in reducing heart disease, cutting back on strokes, and helping with diabetes. His Alzheimer's patients were challenge, because he didn't have the tools to treat them at this point.
  • [02:39] Alzheimer's is devastating for the family members. People have to quit work or take time off because we just don't have the resources to care for everyone.
  • [02:50] The long Is when your brain is gone but your body continues.
  • [03:05] After watching helplessly as his Alzheimer's patients suffered, Dr. Trinh decided to focus exclusively on the brain.
  • [03:17] He is involved in Alzheimer's research. They run clinical trials and are looking for a cure.
  • [03:50] A healthy brain has about 100 billion brain cells. The brain cells talk to each other. Patterns of connections are formed. Each pattern can be viewed as a memory, thought, or feeling.
  • [04:39] Amyloid beta is the plaque or protein that builds up excessively in Alzheimer patients. When enough of this occurs the patterns of communication or memories are broke up.
  • [05:45] All Alzheimer's patients have the amyloid plaque in their brain, but not all people with amyloid plaque get Alzheimer's.
  • [05:55] Even if you have the plaque we can bend the curve to help avoid the diagnosis. That is exactly what I do.
  • [06:35] Dr. Trinh is an educator in the community with the Healthy Brain Club. He does education on Alzheimer's risk reduction.
  • [07:04] Prevention is first and foremost. They do clinical research for pharma products testing.
  • [08:04] They are now using immunotherapy. They prime the immune system to recognize the cancer as the bad guy.
  • [09:11] They are now bringing the technology of immunotherapy over to Alzheimer's treatment.
  • [09:50] Medical marijuana and Alzheimers. Published reports are showing cannabis treating ailments. Dr. Trinh's worldview was that pot was bad. Now he is slowly looking at how Marijuana can be used responsibility.
  • [12:42] The data does show that using marijuana for the wrong reasons can be detrimental.
  • [13:27] Medical marijuana can be used to help people in a responsible way.
  • [14:43] It's super early to look at dosing. Cannabis is illegal at the federal level.
  • [16:05] There is early research on PubMed. The studies are exploding. God doesn't create evil plants, just humans abuse them.
  • [17:38] The US government owns the patent to medical marijuana.
  • [18:43] Dr. Trinh runs the Healthy Brain Club. Their purpose is to bring about awareness of Alzheimer's and reduce risk.
  • [19:48] The cannabis club is the largest club in a large Southern California retirement community.
  • [22:06] Medical studies and research have shown that marijuana in a developing brain causes damage. Anything abused causes damage.
  • [24:02] This is an evolving conversation that needs to happen.

Links and Resources: